YTTP

Youth To The People needed a brand campaign that communicated their environmental mission while showcasing their hero product, YouthScreen SPF. Working with director Jordan Lister, we produced a multi-format campaign across film and photography that brought their "Protect Youth" message to life—capturing authentic moments of youth activism and environmental consciousness. Shot on location in Los Angeles, the campaign balanced product hero shots with documentary-style storytelling, delivering assets for digital, social, and retail environments..