JP Morgan

JP Morgan Payments needed a comprehensive visual identity refresh to communicate their global payment solutions across diverse markets and touchpoints. Working with photographer Kyle Johnson and creative agency Buck, we produced a multi-location campaign across New York and Dubai—navigating international production logistics, cultural differences, and the challenge of maintaining a sophisticated creative aesthetic for a conservative financial institution entering new visual territory.

The production established JP Morgan Payments' foundational photography library, capturing the modern, human side of global commerce through authentic moments and diverse business environments. The assets from this initial shoot became the creative reference that continues to drive the brand's photography across all markets and applications.