THORNE BUILD TO LAST

96% of Americans had never heard of Thorne. Buck's "Build To Last" campaign with Dwayne Wade and his son Zaire would change that—the first major launch of Thorne's brand refresh, positioning them as a luxury wellness partner in the crowded supplement market.

The creative ambition: capture both emotive hero storytelling and practical product education. The production reality: 2 union days, 80-person crew, SAG talent, tight budget. Finding locations that could deliver the premium aesthetic while accommodating lab buildouts and multiple shooting scenarios required strategic planning and creative problem-solving.

Delivered all campaign assets across multiple formats. The launch exceeded client expectations, leading to an immediate return engagement for the following year's celebrity campaign.